À propos de moi.

Welcome to Belleavina Crown, where natural beauty is nurtured, confidence is restored, and self-care leads to self-love. My name is Madia, and my journey into hair and skin care started with my own personal struggles. Born in Liberia, West Africa, and raised in Baltimore, Maryland, I have experienced the challenges that come with maintaining healthy hair and skin—especially as a Black woman.

​

My name, Madia, is derived from the Bassa tribe and means New Woman—a name that beautifully represents my transformation and purpose. My business aims to help other parents and individuals embrace and celebrate their natural beauty by offering safe, reliable, and effective hair and skin care solutions.

A Mother’s Journey to Natural Healing

When I had my first child in 2006, I was faced with an unexpected challenge—his delicate skin was covered in eczema. Like any concerned mother, I turned to doctors for answers, but the prescription creams contained ingredients that were too harsh for his sensitive skin. That’s when I decided to return to what I knew worked best.

Growing up in Liberia and the United States, we relied on natural, plant-based remedies for skin care. I started using these same traditional ingredients on my son when he was just two months old, and the results were undeniable. His skin improved, and I felt empowered knowing that I could care for him in a safe and effective way.

Fast-forward to 2019, when I had my daughter—this time, the challenge was her hair. She was born with a severe cradle cap, and as I looked at her tiny curls, I made a promise: I would ensure she had a loving relationship with her hair from the beginning.

I didn’t want her to struggle with the same toxic mindset I once had—the belief that my natural hair wasn’t beautiful. I spent years hiding my hair under wigs and weaves, believing my natural texture wasn’t good enough. But as I held my daughter, I knew I had to break that cycle.

So, I made a bold decision: I stopped covering my hair and fully embraced my natural crown. I returned to the basics—using the same plant-based ingredients that had nurtured my son’s skin years before. At just one year old, I started creating gentle, nourishing products specifically for her, ensuring that she would grow up seeing her hair as a source of pride and beauty.

​

Empowering Parents, Celebrating Natural Beauty

Now, my mission extends far beyond my own children. I want Black and Brown parents everywhere to feel empowered in caring for their children’s unique hair and skin. I want them to know that they are not alone in this journey.

Caring for our children’s hair and skin is more than just a routine—it’s an act of love, a way to instill confidence, and a tool to break generational cycles of insecurity. Every time you nourish your child’s hair, you are teaching them to embrace themselves fully. You are showing them that their natural beauty is something to be celebrated, not hidden.

​